Rally Tennis

Rally is where sports meet creativity and youth development. This youth tennis camp is designed to give kids—regardless of their background—a shot at a high-level tennis experience, while also nurturing their creative and personal growth. The brand identity I crafted for Rally is nothing short of vibrant and energetic. The bold, playful typography captures the excitement and motion inherent in sports, while the green color palette symbolizes growth and vitality. The scattered design elements create a sense of constant activity, perfectly reflecting the camp’s dynamic atmosphere. Rally isn’t just about tennis—it’s about inspiring and empowering young athletes through a unique blend of sport and creativity.

Output: Brand Identity, Art Direction

Client: Rally Tennis, Freelance 2024

Location: Seattle, Washington